Helm

Your Amazon business intelligence — all in one chat.

One MCP connects Keepa market data, catalog quality audits, and your ads platform. Ask Claude anything about your business and get instant, multi-source answers.

~2s
Multi-source response
4+
Data sources
BYO
Bring your own ads
Get Started How It Works

Up and running in 60 seconds

No dashboards. No new tools to learn. Just chat.

1

Sign up

Enter your email, get your API key instantly.

2

Install

Download the Claude extension or paste one command.

3

Ask questions

"Analyze listing B0CHWRXH8B" — Helm handles the rest.

Data sources

Multiple sources, one answer. Helm orchestrates them in parallel.

Keepa

Pricing, BSR, reviews, sales estimates, historical trends. All 21 Amazon marketplaces.

Live

Catalog CLI Pro

Listing quality audits — missing attributes, bullet point checks, hijack detection. 13 audit plugins.

Live

Your Ads Platform

Bring your own ads MCP — Intentwise, Kapoq, Adlabs, ExpandFi, or any MCP-compatible platform.

BYO

MixShift

SP-API sales data, ad spend, campaign performance — integrated as a first-party source.

Coming Soon

What you can ask

Every tool works with natural language. Claude picks the right one automatically.

analyze_listing

Full ASIN health check — price, BSR, reviews, sales data from Keepa

track_competitor

Compare your ASIN vs competitors on price, rank, and reviews

audit_catalog

Scan your catalog for quality issues across 13 checks

audit_ads

Campaign performance, keyword analysis, search term reports

Even more powerful with partners

Helm plays well with other MCP tools. Bring them in for deeper analysis.

ExpandFi + Helm

ExpandFi preserves your complete Amazon transaction history and provides 75+ analytics reports via their own MCP. Add it alongside Helm for the deepest view of your business.

  • Customer lifetime value and cohort analysis
  • Historical data Amazon deletes after 18 months
  • Subscribe & Save analytics
  • MRR tracking and revenue attribution
Learn about ExpandFi →

Have an MCP tool for Amazon sellers? Let's talk about integration.

Simple pricing

Pay for what you use. No monthly commitment.

$0.20
per query
  • All Helm tools included
  • Keepa market data
  • Catalog quality audits
  • BYO ads platform support
  • No monthly minimum
  • Billed at end of month via Stripe
Get Started

FAQ

Why Helm instead of standalone MCPs?
Standalone MCPs give you one data source at a time — you ask Keepa about pricing, then switch to another tool for catalog issues, then another for ads. Helm combines them in a single call. Ask "analyze my listing" and get pricing, BSR, catalog quality, and ad performance in one response. Pre-orchestrated, parallel queries, ~2 seconds instead of chaining tools for 15+ seconds.
Why usage-based pricing?
You shouldn't pay $79/month for a tool you use twice a week. Usage-based means you pay exactly for what you use — $0.20 per query, billed at the end of the month. Heavy month? Pay more. Light month? Pay less. No wasted subscription fees. As we add more data sources and tools, we'll introduce optional tiers for power users.
What does "BYO ads platform" mean?
Most intelligence tools lock you into their data layer. Helm doesn't. If you already use Intentwise, Kapoq, Adlabs, ExpandFi, or any other tool with an MCP server — just add it alongside Helm in Claude Desktop. Claude uses both tool sets together naturally. Your ads data stays on your own platform, Helm provides the market data and catalog intelligence. You're never locked in.
What data sources are included?
Today: Keepa (pricing, BSR, reviews, sales estimates across 21 marketplaces) and Catalog CLI Pro (13 listing quality audits). Coming soon: MixShift (SP-API sales data, advertising performance). Each query costs $0.20 regardless of how many sources Helm pulls from.
How does Helm compare to Helium 10, Jungle Scout, etc.?
Those are dashboard products — you log in, click around, export CSVs. Helm is chat-native. You ask questions in natural language and get specific, actionable answers. No new UI to learn. Plus, Helm combines multiple data sources that those tools keep separate. And at $0.20/query vs $79-299/month, the economics are different.
Do I need Claude Desktop or Claude Code?
Either works. Download the Claude Desktop extension for one-click setup, or use the CLI command for Claude Code. Helm works with any MCP-compatible client — Claude Desktop, Claude Code, Cursor, or any tool that supports the Model Context Protocol.
Is my data secure?
Your API key is hashed (SHA-256) before storage — we never store the raw key. All communication uses HTTPS. Usage data is logged for billing but never shared. Your Keepa and catalog data passes through Helm and is returned to Claude — we don't store query results.