Built for Amazon operators and lean teams

Run a sharper Amazon operation—without holding the whole system in your head.

Helm turns scattered tools, brand rules, and recurring Amazon work into clear priorities, repeatable workflows, and review-ready answers your team can act on.

Talk through your workflow → See an operator brief

Guided pilot open. Get more operating help without adding another full-time hire—or maintaining a DIY system yourself.

Helm daily brief

Northwell priorities

Monday
8:04 AM

Buy Box pressure on 3 priority ASINs

Seller count increased overnight. Review reseller authorization before changing content.

Act

Protect exact-match campaign efficiency

Spend is up 18%; conversion remains above the saved target.

Review

Catalog fixes can wait until Thursday

No high-impact suppressions. Keep the team focused on revenue risk.

Watch

Evidence checked across 4 sourcesBrand targets loaded

“This is the list I want the team opening every morning.”Amazon operator

Client-ready summary included.Ready for review

Built around the stack you already use

Keepa Catalog CLI Intentwise DataDive Mixshift Your internal tools

The operating problem

You do not need another dashboard—or another system to maintain.

Whether you run a brand yourself or manage several for clients, you need a dependable way to decide what matters and turn the answer into work someone can review.

Important signals are scattered.

Ads, listings, catalog, price, rank, and brand context live in separate places. The operator is still the integration layer.

Every good answer starts from scratch.

You know which source to trust and what matters to the business, but that judgment rarely becomes a repeatable workflow.

More alerts do not create better decisions.

Helm filters noise through brand targets and operating rules, then produces a bounded recommendation with the evidence attached.

Decision-ready work takes another pass.

Operator findings become review queues, briefs, and summaries that are easier to check, explain, and share with leadership or clients.

What Helm produces

An answer your operator can defend.

Every workflow carries the brand context, evidence trail, recommendation, and next action together—so the output is useful before you share it.

Priority is calibrated to saved targets and operating rules.
Evidence shows what was checked, what changed, and what is missing.
Recommendations stay reviewable and human-approved.
Feedback improves the workflow instead of disappearing into chat history.

Map a workflow with Brett →

Listing Guard · review 01

Reseller pressure, not a content problem.

Severity: High
Confidence: 0.91

What changed

Buy Box ownership became volatile after seller count increased.

Price is down 18.3%, seller count is up by four, and the listing content is unchanged.

Why it matters

The revenue risk is channel control.

A content rewrite would consume team time without addressing the active cause.

Next action

Review reseller authorization and pricing policy first.

Keep content work queued until Buy Box ownership stabilizes or evidence changes.

Repeatable operator workflows

Start with the work your team repeats every week.

Helm can begin with a packaged workflow or translate your own operating method into a reviewable rhythm.

01Live

Listing Guard

Monitor listing, Buy Box, price, seller, rank, review, and content changes—then route only meaningful changes to review.

KeepaCatalog CLIDaily

02Pilot

Cyclops · Ads Agent

Surface daily ads priorities, waste checks, pacing, and watch-or-leave-alone guidance against your targets.

Your ads sourceBrand contextDaily

03Pilot

Catalog Agent

Rank catalog and CLR issues by business impact instead of handing the team another undifferentiated audit count.

Catalog CLICLRWeekly

04Soon

Keyword Gap

Find competitor-proven keyword opportunities and separate organic reach gaps from paid acquisition coverage.

DataDiveKeepaOn demand

05Soon

Brand Health Pulse

Review performance against saved targets, concentration, branded split, and TACoS direction in one brief.

Brand targetsAll sourcesWeekly

06Yours

Custom workflow

Bring your operating method, brand rules, and working cadence. Helm makes the process reusable.

Your toolsYour methodYour cadence

Works with your operation

Keep the tools. Make the workflow better.

Helm is designed around the sources your brand or agency already pays for and the context you already know. The goal is orchestration, not rip-and-replace.

See the guided pilot

Your sources

Ads platformsKeyword toolsCatalog workflowsMarketplace data

Your context

Brand targetsMarginsOperating rulesTeam playbooks

Helm adds

Source routingEvidence contractsRun historyFeedback loop

Team output

Priority briefsReview queuesAlertsClient summaries

Missing a source? Helm can use supported data paths where available or scope a focused adapter during the pilot.

Already a Helm customer? View connector setup.

In Claude, add Helm as a custom remote connector. Leave OAuth Client ID and Secret blank; Helm handles authorization after you enter the API key from checkout.

https://helmcrate.com/mcp

Start Pro Pilot

A hands-on pilot

Built with your operators, not dropped into their inbox.

Brett works directly with your team to map the stack, define the first workflows, add brand context, and tune the output using real operator feedback.

You leave with: a source map, brand or client context profile, 2–3 defined workflows, review-ready outputs, and a clear path to expand.

Map the operation.

Inventory the tools, recurring questions, client rules, and points where your team currently stitches work together by hand.

Build the first workflows.

Choose the 2–3 operator moments with the clearest value, connect the available sources, and define the evidence and review gates.

Tune from real runs.

Review what Helm surfaced, score the recommendations, tighten the workflow, and make the output fit the way your team works.

Talk through your workflow →

Guided pilot pricing

Start focused. Build from evidence.

Pilot pricing is intentionally hands-on. We build the workflows with your team instead of handing over a login and hoping the process sticks.

Tier 01 · Pilot

Pro Pilot

For founder-led brands, solo operators, consultants, and lean teams building their first Helm workflows.

$149 / month · pilot

Guided setup with Brett
1 brand or client account
2 initial Helm workflows
Listing Guard baseline
Brand context setup
Weekly pilot review

Talk through Pro Pilot Or start the paid pilot →

Tier 02 · Agency

Agency Pilot

For agencies managing multiple brands, client contexts, and recurring operating rhythms.

From $399 / month · pilot

Multi-brand setup
3–5 initial Helm workflows
Existing tool connection plan
Client-ready summaries
Weekly workflow tuning
Priority pilot support

Talk through Agency Pilot Or start the paid pilot →

Tier 03 · Custom

Custom Buildout

For larger teams with internal tools, custom sources, or nonstandard workflows.

Scoped engagement

Custom data-source connections
Dedicated setup and integration
Custom playbooks
Skill and workflow definitions
Maintenance and support options

Design a custom workflow

Common questions

A little more clarity before we talk.

Still unsure whether Helm fits your stack? Email brett@voartex.com.

Is Helm for brands or agencies?

Both. Founder-led brands and lean teams use Helm to get more operating leverage without building and maintaining the system themselves. Agencies use the same foundation to make their methods repeatable across brands and produce client-ready output.

Is Helm only Listing Guard?

No. Listing Guard is the first packaged workflow. Helm is the operating layer that carries source routing, brand context, evidence, review, and feedback across every workflow.

Do we need to replace our current tools?

No. Helm is designed to work around the tools and data sources your team already uses. The pilot identifies what can connect now and where a supported source or focused adapter may fill a gap.

What makes this different from another dashboard?

Dashboards show data. Helm defines the operating workflow: which source to check, what evidence is required, what context changes the answer, what action is safe, and what a human should review.

How hands-on is the pilot?

Very. The pilot includes tool inventory, workflow mapping, connection help, brand context setup, first workflow buildout, and weekly tuning from real runs.

How do existing customers install Helm?

Add https://helmcrate.com/mcp as a custom remote connector in Claude. Leave OAuth Client ID and Secret blank. After checkout, Helm asks for your email and API key once, then Claude stores revocable OAuth tokens.

Can we start without every source connected?

Yes. We start with the strongest available evidence and make missing inputs visible. The pilot can also scope supported data paths or a focused adapter when a missing source blocks the workflow.

Prefer to start small?

Get the free Amazon operator skills pack.

Five review-ready workflows for sales drops, ad waste, catalog issues, listing conversion, and competitive keyword gaps.

Turn the way you run Amazon into a repeatable operating system.

Bring the stack, the brand context, and the first workflow you want to improve. We will map the path from scattered evidence to review-ready action.

Talk through your workflow →