Helm
Pilot open Talk through your workflow
Built for Amazon operators and lean teams

Run a sharper Amazon operation—without holding the whole system in your head.

Helm turns scattered tools, brand rules, and recurring Amazon work into clear priorities, repeatable workflows, and review-ready answers your team can act on.

Talk through your workflow → See an operator brief

Guided pilot open. Get more operating help without adding another full-time hire—or maintaining a DIY system yourself.

Helm daily brief
Northwell priorities
Monday
8:04 AM
1
Buy Box pressure on 3 priority ASINs

Seller count increased overnight. Review reseller authorization before changing content.

Act
2
Protect exact-match campaign efficiency

Spend is up 18%; conversion remains above the saved target.

Review
3
Catalog fixes can wait until Thursday

No high-impact suppressions. Keep the team focused on revenue risk.

Watch
Evidence checked across 4 sourcesBrand targets loaded
“This is the list I want the team opening every morning.”Amazon operator
Client-ready summary included.Ready for review

Built around the stack you already use

Keepa Catalog CLI Intentwise DataDive Mixshift Your internal tools
The operating problem

You do not need another dashboard—or another system to maintain.

Whether you run a brand yourself or manage several for clients, you need a dependable way to decide what matters and turn the answer into work someone can review.

01

Important signals are scattered.

Ads, listings, catalog, price, rank, and brand context live in separate places. The operator is still the integration layer.

02

Every good answer starts from scratch.

You know which source to trust and what matters to the business, but that judgment rarely becomes a repeatable workflow.

03

More alerts do not create better decisions.

Helm filters noise through brand targets and operating rules, then produces a bounded recommendation with the evidence attached.

04

Decision-ready work takes another pass.

Operator findings become review queues, briefs, and summaries that are easier to check, explain, and share with leadership or clients.

What Helm produces

An answer your operator can defend.

Every workflow carries the brand context, evidence trail, recommendation, and next action together—so the output is useful before you share it.

  • Priority is calibrated to saved targets and operating rules.
  • Evidence shows what was checked, what changed, and what is missing.
  • Recommendations stay reviewable and human-approved.
  • Feedback improves the workflow instead of disappearing into chat history.
Map a workflow with Brett →
Listing Guard · review 01

Reseller pressure, not a content problem.

Severity: High
Confidence: 0.91
What changed
Buy Box ownership became volatile after seller count increased.

Price is down 18.3%, seller count is up by four, and the listing content is unchanged.

Why it matters
The revenue risk is channel control.

A content rewrite would consume team time without addressing the active cause.

Next action
Review reseller authorization and pricing policy first.

Keep content work queued until Buy Box ownership stabilizes or evidence changes.

Keepa checkedCatalog checkedBrand context loaded
Repeatable operator workflows

Start with the work your team repeats every week.

Helm can begin with a packaged workflow or translate your own operating method into a reviewable rhythm.

22 workflows across the Amazon operation
01

Business & portfolio

Know what changed—and what deserves attention.

Move from broad performance questions to a focused explanation, a ranked decision, and a next action grounded in the brand's own targets.

  • 01

    Brand Health Pulse

    Compare brand performance with its saved goals and targets.

  • 02

    Sales Drop Diagnostic

    Trace a sales decline through the funnel and isolate the signal that changed.

  • 03

    Portfolio Pruning

    Decide which SKUs should be scaled, rescued, or cut.

  • 04

    Compass LTV Brief

    See whether you are acquiring customers worth acquiring over time.

  • 05

    Customer Lifecycle Diagnostic

    Find where post-purchase value is leaking and which retention lever to pull.

  • 06

    Prime Day Recap

    Compare the most recent Prime Day with prior event sales windows.

02

Ads & growth

Focus spend and attention where they can move the business.

Separate today's real priorities from watch items, wasted effort, and growth opportunities that need a coordinated listing and advertising response.

  • 01

    Ads Daily Priority Brief

    Know what needs action today, what to watch, and what to leave alone.

  • 02

    Ad Waste Audit

    Find wasted spend and where budget should be cut or redirected.

  • 03

    Keyword Gap Analysis

    Find high-value terms competitors are winning that your listing is missing.

  • 04

    Competitive Positioning

    See why a competitor is ahead and which advantage you should close.

  • 05

    Social Commerce Halo Diagnostic

    Test whether TikTok or Meta activity is moving Amazon sales and listing signals.

03

Listings & catalog

Turn catalog complexity into review-ready work.

Diagnose conversion, rank catalog fixes by impact, prepare launches, and keep important listing changes from slipping through unnoticed.

  • 01

    Listing Conversion Diagnosis

    Identify why a listing is getting traffic but failing to convert.

  • 02

    Catalog Foundation Scan

    Surface catalog and listing-quality holes, then identify what to fix first.

  • 03

    Catalog Agent Brief

    Prioritize catalog fixes based on their sales and advertising impact.

  • 04

    Amazon Listing Draft

    Turn launch inputs and current catalog context into a reviewable draft with validation notes.

  • 05

    Amazon Listing Publish

    Preview, approve, publish, and verify reviewed existing-SKU content through Mixshift.

  • 06

    Launch Readiness Check

    Check whether a SKU is ready and what must be fixed before launch.

  • 07

    Amazon Listing Change Monitor

    Detect listing changes, decide what matters, and route the next action.

04

Offer & operations

Protect the offer before small signals become expensive problems.

Keep price, availability, compliance, and promotional decisions connected to the evidence that operators need before they act.

  • 01

    Buy Box & Price Diagnosis

    Diagnose whether Buy Box, offer, or price movement explains ASIN volatility.

  • 02

    Inventory Risk Check

    Identify ASINs at risk of stockout or demand-continuity problems.

  • 03

    Suppression & Compliance Triage

    Narrow the likely cause of a warning and what should be reviewed next.

  • 04

    Promotion Post-Mortem

    Separate durable business lift from temporary discounted sales.

Built around your operation

Custom workflow

Bring your operating method, brand rules, and working cadence. Helm makes the process reusable.

Works with your operation

Keep the tools. Make the workflow better.

Helm is designed around the sources your brand or agency already pays for and the context you already know. The goal is orchestration, not rip-and-replace.

See the guided pilot
Your sources
Ads platformsKeyword toolsCatalog workflowsMarketplace data
Your context
Brand targetsMarginsOperating rulesTeam playbooks
Helm adds
Source routingEvidence contractsRun historyFeedback loop
Team output
Priority briefsReview queuesAlertsClient summaries

Missing a source? Helm can use supported data paths where available or scope a focused adapter during the pilot.

Already a Helm customer? View connector setup.

In Claude, add Helm as a custom remote connector. Leave OAuth Client ID and Secret blank; Helm handles authorization after you enter the API key from checkout.

https://helmcrate.com/mcp

Start Pro Pilot
A hands-on pilot

Built with your operators, not dropped into their inbox.

Brett works directly with your team to map the stack, define the first workflows, add brand context, and tune the output using real operator feedback.

You leave with: a source map, brand or client context profile, 2–3 defined workflows, review-ready outputs, and a clear path to expand.

Map the operation.

Inventory the tools, recurring questions, client rules, and points where your team currently stitches work together by hand.

Build the first workflows.

Choose the 2–3 operator moments with the clearest value, connect the available sources, and define the evidence and review gates.

Tune from real runs.

Review what Helm surfaced, score the recommendations, tighten the workflow, and make the output fit the way your team works.

Talk through your workflow →
Guided pilot pricing

Start focused. Build from evidence.

Pilot pricing is intentionally hands-on. We build the workflows with your team instead of handing over a login and hoping the process sticks.

Tier 01 · Pilot

Pro Pilot

For founder-led brands, solo operators, consultants, and lean teams building their first Helm workflows.

$149 / month · pilot
  • Guided setup with Brett
  • 1 brand or client account
  • 2 initial Helm workflows
  • Listing Guard baseline
  • Brand context setup
  • Weekly pilot review
Talk through Pro PilotOr start the paid pilot →
Tier 02 · Agency

Agency Pilot

For agencies managing multiple brands, client contexts, and recurring operating rhythms.

From $399 / month · pilot
  • Multi-brand setup
  • 3–5 initial Helm workflows
  • Existing tool connection plan
  • Client-ready summaries
  • Weekly workflow tuning
  • Priority pilot support
Talk through Agency PilotOr start the paid pilot →
Tier 03 · Custom

Custom Buildout

For larger teams with internal tools, custom sources, or nonstandard workflows.

Scoped engagement
  • Custom data-source connections
  • Dedicated setup and integration
  • Custom playbooks
  • Skill and workflow definitions
  • Maintenance and support options
Design a custom workflow
Common questions

A little more clarity before we talk.

Still unsure whether Helm fits your stack? Email brett@voartex.com.

Is Helm for brands or agencies?
Both. Founder-led brands and lean teams use Helm to get more operating leverage without building and maintaining the system themselves. Agencies use the same foundation to make their methods repeatable across brands and produce client-ready output.
Is Helm only Listing Guard?
No. Listing Guard is the first packaged workflow. Helm is the operating layer that carries source routing, brand context, evidence, review, and feedback across every workflow.
Do we need to replace our current tools?
No. Helm is designed to work around the tools and data sources your team already uses. The pilot identifies what can connect now and where a supported source or focused adapter may fill a gap.
What makes this different from another dashboard?
Dashboards show data. Helm defines the operating workflow: which source to check, what evidence is required, what context changes the answer, what action is safe, and what a human should review.
How hands-on is the pilot?
Very. The pilot includes tool inventory, workflow mapping, connection help, brand context setup, first workflow buildout, and weekly tuning from real runs.
How do existing customers install Helm?
Add https://helmcrate.com/mcp as a custom remote connector in Claude. Leave OAuth Client ID and Secret blank. After checkout, Helm asks for your email and API key once, then Claude stores revocable OAuth tokens.
Can we start without every source connected?
Yes. We start with the strongest available evidence and make missing inputs visible. The pilot can also scope supported data paths or a focused adapter when a missing source blocks the workflow.
Prefer to start small?

Get the free Amazon operator skills pack.

Five review-ready workflows for sales drops, ad waste, catalog issues, listing conversion, and competitive keyword gaps.

Turn the way you run Amazon into a repeatable operating system.

Bring the stack, the brand context, and the first workflow you want to improve. We will map the path from scattered evidence to review-ready action.

Talk through your workflow →